20th Century Fox, Rightster extend YouTube partnership

DetailsJoseph O'Halloran | 17 April 2015

Continuing their YouTube strategy, US content giant 20th Century Fox and online video network Rightster have extended their working partnership.

Under the terms of the new two-year deal Rightster will fully manage Fox's branded content across ten additional territories in Europe and other locations. The global multi platform network currently manages 20th Century Fox's branded content across seven territories in Europe and Latin America, including the UK.

A key element will be Rightster overseeing deployment of Fox's YouTube strategy for 35 of its channels including 20th Century Fox, Fox Family Entertainment and Fox Searchlight. The activity will include channel management, audience development and influencer collaboration in these regions. Rightster says that by using its channel-agnostic approach to handle this activity, Fox will gain access to talent, influencers and creators from all social platforms across the global market.

"The extension of the partnership with Fox is testament to the close working relationship we've established with their international teams over the past year, and we're delighted that we can expand this collaboration to more markets in the Nordics, Eastern Europe and Africa," commented Rightster CEO Patrick Walker. "We've focused on global solutions for complex international brands and rights holders, which has taken years to establish. With deals like this, we learn more every day and we're able to contribute more to one another, helping us make the partnership greater than the sum of its parts."

Added Kieran Breen, President of International Marketing 20th Century Fox : "The Rightster partnership has helped to significantly increase Fox's international reach on one of the most important global video platforms, YouTube. We're pleased to be extending the scope of our work with Patrick and the team and look forward to the on-going collaboration between our joint regional teams."