Mediaset takes OTT LATAM content to Spain
DetailsJuan Fernandez Gonzalez | 20 April 2015
Over 400 hours of Latin American content have been acquired by Mediaset following a deal with América Móvil's DLA and Claro video, one of the largest streaming and over-the-top (OTT) platforms in the region, made at MIPTV.
The agreement follows Mediaset's sales for the region led by the series El Príncipe, which is to broadcast on DirecTV and Claro video throughout Latin America and locally on Chile's Canal 13. In addition, the series has been acquired by Portugal's Canal RTP, Italy's Canale 5, Croatia's Nova TV and Germany's Filmpool, which is to adapt El Principe for the German audience.
The series, which has just seen the premiere of its second season in Spain on Telecinco hitting 4.9 million viewers and 24.7% share, will also be broadcast by RTI in Italy. Mediaset's parent house has also bought La Que Se Avecina - which gets 3.9 million viewers on average and has eight seasons on air - and Chiringuito de Pepe, which achieved 3.6 million viewers during its first season.
Other European sales inked during MIPTV include Scčnes de Ménages and Boomerang TV's army-based series Los Nuestros acquired by France's M6, as well as Punta Escarlata, Ángel o Demonio, La Fuga and La Pecera de Eva bought by Portugal's pay-TV network SIC.