Mediapro, Prisa, Secuoya fight for new DTT licences

DetailsJuan Fernandez Gonzalez | 21 April 2015

Just days after the Spanish Government announced the start of the process to award six new DTT licences, the main bidders have made themselves known, with Mediapro, Prisa and Grupo Secuoya all confirming they will participate.

Atresmedia and Mediaset, Spain's two largest free-to-air (FTA) TV groups, are also considered among to be among the companies interested in getting at least one licence, although each media group would only be allowed two licences at most, one high definition (HD) and one SD.

Prisa, which is currently awaiting the green light to conclude Canal+'s sale to Telefónica and previously sold Cuatro to Mediaset in 2010, is now thinking about getting back into the business. According to the company's president, Juan Luis Cebrián, speaking during the company's shareholders' general meeting, Prisa is "studying the possibility of taking part of the process, as we don't want it to reinforce the current duopoly in the sector".

Grupo Secuoya, which has recently been reinforcing its presence in the local DTT scene, is also about to compete for the licences. According to Europa Press, the company intends to acquire one HD signal and one SD.

Mediapro, through its president Jaume Roura, has also stated it will analyse the conditions of the process and then decide the possibilities of getting one or two licences.

Now the bidding process has begun, interested companies have until 28 of May to present their offers, after which the government will decide the outcome within six months.