Mexico's pay-TV nears 50% penetration
DetailsJuan Fernandez Gonzalez | 21 April 2015
Pay-TV reached 48.3% penetration in Mexico at the end of 2014, and it is predicted that one in two Mexican families will have pay-TV by December 2015.
According to the figures from the Latin American Multichannel Advertising Council (LAMAC), number of homes connected to pay-TV grew by 13% during 2014. "This growth trend offers innumerable opportunities for Mexican advertisers," said Fernanda Campos, country manager of LAMAC in Mexico.
While nearly half of these homes are connected to premium TV services, growth has been experienced both among families with more comfortable financial situations as well as families with lower purchasing power. In those homes with pay-TV, free-to-air (FTA) channels takes up 36% of TV time, while the rest is used to watch pay-TV channels.
LAMAC reports that FTA TV has lost 15% of its audience over the last five years, a trend which is predicted to continue.
The figures point to pay-TV as a mass media, with a strong position in every segment of the population, and no longer an exclusive service. "Very soon we will see Mexican pay-TV reaching penetration levels like in Chile, Colombia or Argentina," says the report.