AT&T U-verse adds Disney Story Central premium platform
DetailsMichelle Clancy | 22 April 2015
AT&T U-verse and Disney are bringing the Disney Story Central platform to TV screens as a subscription-based on-demand service.
The channel will air narrated classic Disney stories for $8 per month. Parents and their children can read along with Disney characters including Mickey Mouse, Elsa, Anna and Olaf on their TV screens. New stories will be added to the platform every few months, the companies said.
"We're excited to bring customers and their families interactive experiences that foster creativity and imagination," said Mel Coker, CMO at AT&T Home Solutions. "Disney Story Central allows families another way to enjoy U-verse TV together."
Added Andrew Sugerman, executive vice president, Disney Publishing Worldwide: "We are always looking for new and innovative ways for our consumers to enjoy Disney storytelling. Expanding the Disney Story Central platform onto AT&T U-verse TV is another way to connect families with the Disney stories they know and love."