MarVista gains LATAM rights for Dentsu's Little Battlers Experience

DetailsJuan Fernandez Gonzalez | 22 April 2015

MarVista Entertainment has acquired the Latin American rights to Dentsu's animation series Little Battlers Experience (LBX), following the recent announcement by Nicktoons confirming a second season.

lbx"LBX is a runaway hit in Japan, and has proven its appeal to young audiences in the US since its launch on Nicktoons last year, confirmed by the recent second season order for the series," said MarVista's CEO, Fernando Szew. "We are delighted to partner with Dentsu to introduce the series to children across Latin America."

"MarVista's expertise in the licensing of properties targeting boys will be invaluable to us as we launch LBX into the Latin American marketplace," added Marc Harrington, senior VP for global strategy & development at Dentsu. "We look forward to introducing LBX to children throughout the region."

An original concept created by LEVEL-5 and adapted by Dentsu for broadcast in the US, LBX follows the adventures of miniature customisable robots and the kids who interact with them. In Japan, over 100 episodes have aired in a prime time programming block on TV Tokyo with major ratings success.

LBX debuted on Nicktoons in the US in August 2014 and is to debut a second 26-episodes season this autumn. The first season of LBX is still running on Nicktoons and will be repeated prior to the second season premiere.