TV2U preps TARA TV launch

DetailsMichelle Clancy | 23 April 2015

TV2U has announced the upcoming European launch of its TARA TV managed cloud entertainment platform.

TARA TV gives operators access to live TV, subscription-based and on-demand premium content sourced from Hollywood, Bollywood and international studios. It also offers access to alternative and unique user-generated content tailored to each subscriber's individual tastes, plus music and games from TV2U's global content network.

"Unlike Netflix or any other VOD alternative, TARA TV offers a high level of personalisation beyond the standard recommendation engine," said Nick Fitzgerald, CEO at TV2U. "It's all about giving the subscriber what they want, when and where they want it, and on any device they choose. With Europe a key strategic market for on demand content consumption, it was the next logical step for taking TARA TV global."

TARA TV causes TV2U's global content service and compression technology.