CTE to launch Asian kids channel in Q4 2015

DetailsRebecca Hawkes | 24 April 2015

Pan Asian pay-TV operator Celestial Tiger Entertainment (CTE) has revealed plans for a new 24-hour Mandarin children's channel catering to an international audience.

miao logoCalled Miao Mi, the new channel is aimed at children from three to six. In development for over a year, CTE says Miao Mi will be available in selected Asia-Pacific countries towards the end of 2015.

It will include animated series, films and live-action series such as game shows, reality shows, and parenting shows. Confirmed programmes include the animated series Star Babies, about a group of babies inspired by Chinese icons including Bruce Lee and the Monkey King; Secret Y, an animated series that introduces children to science through the main characters from the movie Axel: The Biggest Little Hero; and the popular animation Happy Friends, Happy Hero, from China's state broadcaster CCTV.

"Miao Mi satisfies two significant gaps in children's television; the lack of pan-regional Asian kids channels created for international audiences, and the lack of television options catering to the growing demand for Mandarin language-learning. Miao Mi will fill both those gaps and more," said Todd Miller, CEO, Celestial Tiger Entertainment.

The pay-TV channel will offer both the local language track and the original Mandarin audio track. It will also come with on-demand, catch-up, and over-the-top (OTT) video rights.

Miao Mi will join sister channels Celestial Movies, Celestial Classic Movies, cHK, KIX and Thrill as the sixth 'Made in Asia' channel brand in CTE's bouquet of Asian entertainment-focused channels.

"Not only will Miao Mi entertain and educate kids, but it will also empower them with Asian cultural references and values. We expect this channel to be a hit with kids and popular with parents," said Ofanny Choi, executive vice president, TV Networks, Celestial Tiger Entertainment.