BET Networks goes head-to-head with Roc Nation boxing
DetailsMichelle Clancy | 24 April 2015
BET Networks is stepping into the ring with Roc Nation Sports making the cable net the exclusive broadcast partner for Roc, airing live throne boxing events on the network.
The partnership includes the airing of up to nine live, two-hour telecasts of Roc Nation Sports throne boxing events over the next 18 months. The first main event fight to air on BET Networks will feature WBA Super Middleweight World Champion Andre Ward (27-0, 14 KO's), facing former World Title Challenger Paul Smith (35-5, 20 KO's) of England on Saturday, June 20, 2015 at Oracle Arena in Oakland, Calif.
The telecast will also feature a live musical performance and a DJ to keep the energy at a high level. It will also be simulcast with TIDAL.com, the music streaming service that combines high definition music videos and curated editorial.
"BET is constantly searching for ways to expand its portfolio of content with the sole goal of satisfying our audiences," said Stephen Hill, president of programming at BET Networks. "Roc Nation is doing very exciting things in the entertainment space and we are excited to partner with them on this groundbreaking deal positioning BET Networks as a go-to destination for premier live boxing events. Together, we'll provide unique entertainment."