Trinity goes for Salsa keeping on religion

DetailsJuan Fernandez Gonzalez | 27 April 2015

Trinity Broadcasting Network (TBN), one of the largest religious broadcasters in the US, is to launch TBN Salsa, scheduled to debut across the country on 1 June targeting second and third generation Hispanics.

tbnsalsaThe English-language channel aims to draw Hispanic and non-Hispanic viewers who enjoy the passion and flavour of the Latino-American culture. The network's 24/7 line-up will include contemporary worship and gospel music from popular Latino musicians and recording artists, church and ministry programming, talk shows highlighting issues and topics of interest to the Hispanic community, along with Latino-themed documentaries, sports shows and family-friendly movies.

"Latinos are serious about faith and family, and our nation is in deep need of help and healing in both of those areas", said Samuel Rodriguez, president of the National Hispanic Christian Leadership Conference and a key advisor in the TBN Salsa network launch. "We believe the time is right to take the best of Hispanic worship, music, ministry, and family programming, and reach out across the American landscape with a network that entertains, inspires, encourages, and offers life-changing truth".

"As the TBN Salsa network launches this summer, it will join 28 other members of the TBN family that are touching every inhabited continent 24 hours a day with the message of God", added TBN's VP Matthew Crouch.