Rentrak, Crossmedia partner on audience insights
DetailsMichelle Clancy | 27 April 2015
Rentrak, Crossmedia partner on audience insightsRentrak has announced a TV ratings agreement with Crossmedia, an independent media planning and buying agency.
Crossmedia will use Rentrak's national and local measurement services, which offers satellite, telco and cable TV viewing information from more than 32 million TVs nationwide, including granular information for TV stations and cable networks in all 210 local markets. In return, Rentrak will offer Crossmedia advanced analytics to its customers on consumer viewing behaviour in major US markets.
"Rentrak is a smart alternative to the competition, and the sensitivity in its local TV data is greatly assisting in the robustness of our analytics and next generation planning and buying solutions," said Crossmedia co-founder and president Kamran Asghar.