ThinkAnalytics racks up 20MN OTT subs
DetailsEditor | 27 April 2015
A surge of new customers in the latter part of 2014 has led to multiplatform TV search and recommendations engine ThinkAnalytics claiming 20 million over-the-top (OTT) subscribers worldwide.
This figure that has doubled in the last 12 months thanks mainly to deals with OTT providers including includes Fox, Viaplay and Sony Crackle. Success in this market credited to sophisticated personalisation algorithms and 'world-leading' metadata tapping into opportunities created as, asserted ThinkAnalytics. OTT providers realise the value of intelligent search and personalised recommendations across both linear and video-on-demand (VOD) content to differentiate their services in a competitive marketplace.
"Our support for multiple languages coupled with our long-standing investment in R&D - including a dedicated Information Science team and world-leading algorithm and personalization experts - has resulted in a level of metadata expertise and personalised recommendations technology that is second to none," said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics.
"This upswing in interest demonstrates that OTT providers are getting more savvy about the ways they can attract and retain customers. They are choosing to invest in ThinkAnalytics because we can meet their need for fast and effective deployments across multiple platforms, from set-top boxes to games consoles, at a cost-effective price point."