OSN bowled out 60% of pirate links to ICC World Cup

DetailsRebecca Hawkes | 28 April 2015

Middle East pay-TV network OSN and content protection company Viacess-Orca claim to have removed over 60% of the illegal links to regional coverage of the recent ICC Cricket World Cup.

The companies' actions monitored and interrupted illegal viewing for over half of the event's Middle East and North African audience who were accessing pirated content.

"OSN is at the forefront in fighting the menace of TV piracy, which stifles the growth of the industry. As the region's definitive 'home of cricket,' we have invested significantly in ensuring high quality transmission of the 2015 ICC Cricket World Cup live to our subscribers. Being one of the most sought-after live events, the tournament was highly targeted by unauthorised content distributors," said Mark Billinge, chief technology officer, OSN.

"Addressing it was imperative to ensure that the best interests of our subscribers were not compromised and also to dissuade any act of TV piracy that is a blatant violation of intellectual property rights."

Viacess-Orca's Eye on Piracy technology allowed the MENA pay-TV operator to adapt its content protection techniques to specific matches and to monitor live video re-streaming over specialised web sites, forums, blogs, and social networks.

The technology firstly monitors where piracy occurs, the amount of piracy that is taking place, and who is watching the illegal broadcasts. Legal notices are then sent to pirates to cease and desist, while technical methods are employed to prevent the rebroadcast of premium content. Finally, legal evidence can be supplied to law enforcement agencies to close down illegal operations.

"Piracy is not a new phenomenon, but it is evolving by taking advantage of over-the-top technologies and infrastructures to illegally distribute content. As people consume premium content on more devices and the value of content grows, content owners and service providers need an intelligent and flexible strategy for protecting live content," said David Leporini, EVP marketing products and security, at Viaccess-Orca .

"During this project, we demonstrated the effectiveness of Eye on Piracy as a tool for providing smart discovery of pirated content and removal of illegal content streams, giving OSN a viable method for preserving their revenue for live sporting events."