YouTube teams with AwesomenessTV and creators on next round of originals
DetailsMichelle Clancy | 29 April 2015
Online video giant YouTube has announced partnerships with AwesomenessTV and four top creators to help bring original series to the platform: Fine Bros, Prank vs. Prank, Joey Graceffa and Smosh.
The new collaboration between YouTube and AwesomenessTV will see the development of several feature length films over the next two years, all driven by YouTube stars and developed and produced by AwesomenessTV's Brian Robbins. The films will all premiere globally on YouTube before they become available elsewhere, setting what YouTube says is "a new distribution paradigm for years to come." The first film is set to debut this autumn.
The Fine Brothers' channels have amassed over 17 million subscribers and over three billion views since launching on YouTube in 2007. A new scripted comedy series will take a satirical look at the world of singing competition shows, produced in partnership with Mandeville Films.
Prank vs. Prank, known for having waged an epic prank war on each other in front of an audience of nearly 14 million subscribers for six years (generating nearly three billion views on their two channels), will team with several celebrity guests on a new round of pranks.
Joey Graceffa has built a devoted fan following of over five million subscribers, with over 600 million views through his channels' daily blogs, scripted series and short films. Next he will lead an "all-star cast of YouTubers" in a murder mystery reality series.
Smosh, which has a YouTube fan base of over 35 million subscribers across its channels and comedy sketches that have generated over seven billion views, is producing a comedy series. "We'll see Ian and Anthony working at a theme restaurant where out-of-control kids and crazy parents are all in a day's work," explained Alex Carloss, head of YouTube Originals, in a blog.
He added: "After launching the Creator Hub to help creators get the most out of YouTube from anywhere in the world and opening YouTube Spaces in the US, the UK, Japan and Brazil, we decided to take an even bolder step to invest in ambitious projects from our top creators."