Sky Arts becomes single channel, builds VOD

April 30, 2015 11.24 Europe/London By Julian Clover

Sky Arts is returning to broadcast a single channel, in a move that is just as significant for the simultaneous launch of Sky Arts On Demand.

Sky said the new 1,000 hour service reflected the way content was being consumed. At the same time Sky Arts gets a promotion up the EPG to 121, in what is being described as a single “super channel”. Sky Arts On Demand will allow customers to navigate their way through a curated selection of genres, themes and areas of interest. There will also be content commissioned specifically for the on demand channel.

Philip Edgar-Jones, Director, Sky Arts commented: “At Sky we believe the arts are for everyone. We know that a lot of our content appeals to genre enthusiasts, and the feedback from our customers tells us that they want to find the stuff they love in one place. With that in mind, we have looked at our offering to make sure customers can more easily find the content they are passionate about. With our new on demand service alongside what we think is the strongest line-up of programmes yet, we think the new look Sky Arts will genuinely offer something for everyone.”

New commissions have also been announced featuring a brand new ‘sex season’ with Edith Bowman, The BalletBoyz (pictured) and The Chapman Brothers; new dramas from Stephen Mangan, Idris Elba and Rhys Ifans; comedy with Kim Cattrall, Frank Skinner and Vic Reeves; and a new strand, Hot Tickets which will offer customers front row seats to the nation’s best arts performances, including the best in ballet, theatre and classical concerts, as well as the quest to find the UK and Ireland’s best guitarist in Guitar Star.

The changes take place on June 9, 2015.