1,000 hours of VOD content, new EPG slot for new Sky Arts
DetailsEditor | 30 April 2015
As it ramps up its on-demand offerings across its entire portfolio, the UK's leading pay-TV provider is to launch Sky Arts with over 1,000 hours of dedicated programming and a new EPG place.
Claiming to reflect the way customers consume content, and representing a 'step change in the channel's ambition', Sky Arts On Demand will not only offer customers over 1,000 hours of dedicated arts programming, but will also introduce exclusive new on-demand only content, commissioned or acquired especially for the service.
The channel will now move up the electronic programme guide (EPG), where it will consolidate into a single 'super channel,' to reflect an overall programming budget increase of 10%. "At Sky we believe the arts are for everyone ... We know that a lot of our content appeals to genre enthusiasts, and the feedback from our customers tells us that they want to find the stuff they love in one place," commented Sky Arts director Philip Edgar-Jones. "With that in mind, we have looked at our offering to make sure customers can more easily find the content they are passionate about. With our new on-demand service alongside what we think is the strongest line-up of programmes yet, we think the new look Sky Arts will genuinely offer something for everyone."