CBeebies travels to Korea, Japan following BBC deals

DetailsRebecca Hawkes | 01 May 2015

BBC Worldwide has agreed to license CBeebies-branded blocks on the pay-TV platform operated by KBS N, the commercial arm of South Korea's public broadcaster KBS, and Japanese channel Kids Station.

From 5 May, South Korea's new cable channel KBS Kids will air CBeebies programming on weekdays at 10am with repeats at 2pm. The block will include pre-school shows Sarah & Duck, Hey Duggee and Baby Jake.

In Japan, Kids Station has bought 100 episodes of CBeebies content, including Wibbly Pig, Dinopaws and Hey Duggee. It will be broadcast on weekday mornings from 10.30am to 10.50am beginning on 22 June.

"The CBeebies brand and its programmes have great resonance with preschoolers' parents and carers in Asia. In Korea and Japan, parents and carers of preschoolers trust the brand and its programmes for its 'learning through fun' proposition in a safe environment," said Soojin Chung, VP and general manager for Northeast Asia, BBC Worldwide.

"In South Korea, CBeebies is already available in a variety of ways via a channel and SVOD, and even via tablet SVOD on Woongjin, a collaboration between Woongjin and Samsung tablets. In Japan, CBeebies programmes have been airing for many years on pay and terrestrial television. This partnership with KBS Kids and Kids Station will enable us to extend our brand further."