Sky Media will sell advertising for Channel 5, 5 USA and 5*under a new agreement that confirms the distribution of the Viacom stable of channels in Sky homes for a further five years.

The agreement between Sky and Viacom International Media Networks (VIMN) means channels including Comedy Central, MTV, Nickelodeon and VH1 will receive continued satellite distribution in the UK and Ireland.

Channel 5’s suite of channels will be added to the portfolio of 17 Viacom channels already sold by Sky Media, Sky’s advertising sales division, from June. Channel 5’s sponsorship, digital and on-demand sales will also be sold by Sky Media as part of the arrangement.

David Lynn, President, VIMN UK, Australia and Eastern Europe, commented: “Sky is a highly-valued partner for Viacom and we’re delighted to extend our relationship for the benefit of our viewers and advertisers. We’re convinced Viacom’s interests are best served by a single point of advertising sales in the UK and Ireland and that Sky Media, with its strong track record of selling our pay TV channels and its innovative approach to improving the targeting and effectiveness of TV advertising, is best placed to provide it.”

Sky Media represents all of Sky’s channels and websites across sports, news entertainment and movies, as well as a further 26 broadcasters including Viacom, Discovery Communications, National Geographic, FOX and NBC Universal. Sky Media’s portfolio of channels reaches almost 50 million people in the UK every week on average.