FOX Sports preps crowdsourced NASCAR documentary

DetailsMichelle Clancy | 02 May 2015

To capture the NASCAR experience from all perspectives, FOX Sports 1 and NASCAR Productions are prepping the second instalment of the documentary series 100,000 Cameras, scheduled to premiere on FOX Sports 1.

Smartphones have become an integral part of sports viewing, as fans both in-person and watching afar chronicle and share their experiences across social media. The documentary uses this; it takes a look at the Talladega Superspeedway and weaves together fan and driver-generated video to tell the story of Talladega from every conceivable angle, regardless of location. The crowd-sourced documentary captures the ‘life in a day of NASCAR’ and how the sport connects people and communities at the track and around the world.

Fans are asked to tell their own Talladega story on 3 May, by using cameras and smart/mobile devices to capture the race, as well as the hours preceding and following it, whether from the grandstands, on a road trip to the track, tailgating, watching from home or from a neighbourhood bar. Using the hashtags #100KCams and #NASCAR, fans simply upload videos to their social media accounts (Instagram, Twitter, Vine, Facebook or Snapchat) during or immediately following the race.

The following NASCAR drivers and personalities already have agreed to participate: Jeff Gordon, AJ Allmendinger, Darrell ‘Bubba’ Wallace Jr, Joey Logano, Austin Dillon, Kevin Harvick, Kyle & Samantha Busch, Clint Bowyer, Ty Dillon, Ricky Stenhouse Jr, Kyle Larson, Brad Keselowski, Greg Biffle, Brendan Gaughan, Michael Waltrip and the Michael Waltrip Racing pit crews.