Comcast RSN coverage of the Cubs season doubles viewership
DetailsGabriel Miramar-Garcia | 02 May 2015
Comcast SportsNetís coverage of the Chicago Cubs baseball team posted significant television ratings for the first month of the 2015 MLB season, which resulted in solid game and post-game ratings increases compared with last April.
According to Nielsen, Comcast SportsNetís Cubs ratings averaged a 3.28 household rating in April (approximately 114,055 Chicago market TV households watching per game) - a 110% increase over last Aprilís 1.56 average. The 3.28 Chicago market household average is also the highest April Cubs average on Comcast SportsNet in six years (4.51 average in 2009).
Comcast SportsNet also experienced notable April 15 vs. April 14 ratings increases in key advertising demos, including men 18-34 (up 102%), men 18-49 (up 175%), men 25-54 (up 184%), adults 18-34 (up 98%), adults 18-49 (up 165%) and adults 25-54 (up 135%).
Earlier this month on 14 April 14 vs Cincinnati and 18 April 18 vs San Diego, Comcast SportsNet delivered its highest Cubs regular season game ratings in four years; the back-to-back CSN telecasts each posted a 4.22 household rating (approximately 146,742 Chicago market households tuning in for each game).
The networkís highest-rated Cubs game in 2014 (among 80 total game telecasts) was a 3.4 (occurred on 5 May vs. White Sox).
In addition to its ratings increases for game telecasts, Comcast SportsNetís Cubs Postgame Live household ratings went up 94% compared with last April.