Discovery delivers double-digit audience growth in Q1 2015
DetailsEditor | 03 May 2015
The international division of leading content firm Discovery Networks, Discovery Networks International (DNI), has revealed a strong start of the year with the average audience of its global portfolio up 10% year on year.
DNI closed the first quarter of 2015 with 650 million viewers across its portfolio of networks, adding 3.6 million viewers in the three-month period. The company’s combined free-to-air portfolio delivered 673,000 viewers on average, a rise of 7% compared with the same quarter in 2014.
Growth was reported across all of its brands and genres, including TLC (+26%), Animal Planet (+16%), Eurosport (+14%) and Investigation Discovery (+13%). On the factual side, DNI also saw success with some of the same hit titles that originate from its US flagship, with Gold Rush, Fast N’ Loud and Misfit Garage being top title performers in the quarter. Some of the most notable international factual entertainment and lifestyle successes originated from content produced by Discovery’s London production hub, including titles from the Shocking Love anthology series, Extraordinary Pregnancies and Too Ugly For Love?
“There’s a reason Discovery is the leading pay-TV content provider globally and our viewership success and growth shows it,” said JB Perrette, president of Discovery Networks International. “Year after year, Discovery has invested in the authentic storytelling, emotional journeys and edge-of-your seat content that, when told the right way, travels well and has no geographic boundaries or language barriers.”