African Movie Channel teams with StarTimes to launch AMC Series
DetailsEditor | 03 May 2015
After a deal with international pay-TV operator StarTimes African Movie Channel (AMC) has launched its latest offering, African Movie Channel Series (AMC Series).
To run on the StarTimes DTT and StarSat DTH African television platforms, AMC Series will be a premium African entertainment channel showcasing TV soaps, comedy and drama from Nigeria, with other TV series from all over Africa, 24 hours a day for family audiences.
The carriage agreement allows StarTimes’ 5 million subscribers across 14 countries in sub-Saharan Africa to access the 24-hour linear channel for the first time. This second channel from AMC complements the African Movie Channel that has been on the StarTimes DTT and StarSat DTH platforms since 2012. Both channels together provide leading Nollywood and African TV programming. As part of AMC’s largely organic growth, AMC Series channel viewers will also have exclusive access to various in-house productions. Future programming will feature new dramas, sitcoms and comedies alongside celebrity and entertainment TV shows.
“AMC has long established itself as a key player in the broadcast of Nollywood and African movies,” said AMC brand manager – Africa Chinwe Chukwudire, commenting on the deal. “The launch of AMC Series on StarTimes comes with a promise to our new audience that they will never be starved of visually beautiful and real African drama.”
Added StarTimes Group vice president Michael Dearham: “The decision to consolidate our partnership with AMC was an easy and almost inevitable one for us; AMC continues to impress us with its natural knack and seemingly unrivalled ability to consistently bring the best Nollywood and other African programming to our very discerning subscribers”.