Toolbox powers Mayweather vs. Pacquiao for DIRECTV
DetailsJuan Fernandez Gonzalez | 04 May 2015
Argentina's Toolbox powered its streaming of the fight between Floyd Mayweather and Manny Pacquiao for DIRECTV's TV everywhere platform, DIRECTV Play, thanks to its Cloud Hub tool.
mayweatherdirectvThe long-anticipated fight, dubbed the Fight of the Century, was held in Las Vegas last weekend, and was live streamed through DIRECTV Play across the US and Latin American countries in which the service is available.
The broadcast for multiple mobile devices was based on Toolbox's Cloud Hub solution, which indexes and organises metadata from any content provider and any format and presents it as a single piece of content for a specific platform. In addition, the platform enriches the audiovisual content from data from other databases, such as Rotten Tomatoes or IMDB for movies, live signals, digital music channels and Web TV.
Toolbox, which is based in Miami and Buenos Aires, targets the TV everywhere and multiscreen market across Latin America and the US with tools, apps and validation services.