Telenovelas lead Cisneros portfolio at LA Screenings

DetailsJuan Fernandez Gonzalez | 05 May 2015

Cisneros Media Distribution (CMD) has refreshed its programming proposal with new soap opera-related content for the upcoming LA Screenings, to be held in Los Angeles from 12 May.

Among other soap operas, CMD will be presenting its latest telenovela, a classic love tale, Entre Mi Amor y Tu Amor, which is currently in pre-production. CMD will also be introducing two innovative variety shows, Roxanna and La Revista de Zuleyka, hosted by Mexican actress and comedian Roxanna Castellanos and Miss Universe 2006 Zuleyka Rivera, respectively.

"Cisneros Media Distribution is heading to LA Screenings with an aggressive business strategy that entails the sale of ready-to-air programming, from our trademark telenovelas to fresh new variety shows, the offering of co-productions, and the exploitation of proven formats and screenplays from our vast catalogue of original content," explained Marcello Coltro, EVP of content distribution at Cisneros Media.

In addition to the slate of co-productions, entertainment formats and screenplays, CMD will also be presenting some of the industry's most celebrated telenovelas and series, including Ruta 35, La Valvula de Escape, its first Brazilian production DeMente Criminal, Voltea and Amor Secreto.

As part of Cisneros, CMD markets content from its affiliated production companies - Cisneros Studios, producer of Spanish-language programming in the US, and Venevision, Venezuelan broadcaster and content producer - in addition to the catalogues of independent production houses from around the world.