TV18 launches ETV News Odia

DetailsRebecca Hawkes | 06 May 2015

TV18's ETV network has launched a 24-hour Odia news channel, adding to a burgeoning state news market after the launch of competitors' Prameya News7 and Kalinga TV earlier this year.

ETV News Odia is available on major cable TV platforms, including the state's leading multi-system operator Ortel Communications.

"The new ETV News 247 Odia channel will certainly play a crucial role for the development of the state as well as for the common mass," said Odisha Chief Minister Sri Naveen Patnaik during the inauguration ceremony of the news channel in Bhubaneshwar.

The launch comes after TV18 rebranded the channel previously known as ETV Odia as general entertainment channel, Colors Odia.

ETV News Odia will be broadcast from the studio in neighbouring Hyderabad, with a main bureau in Bhubaneswar.

Nilambar Rath is the editor of the new channel, with an editorial team of 65 split between the two locations, overseen by ETV News group editor Rajesh Raina.