Amazon brings streaming OTT to JetBlue
DetailsMichelle Clancy | 06 May 2015
Amazon has inked a deal with JetBlue to provide unlimited, on-demand entertainment through the US budget airline's free Fly-Fi broadband Internet.
The collaboration will enable Amazon Prime members to access movies and TV episodes, including Amazon Original Series such as Transparent, Mozart in the Jungle and Bosch. Non-Prime members will be able to rent or purchase titles in the Amazon Instant Video store, including new-release movies and day-after TV programming.
"We want to provide the best digital video experience to our customers and we're excited that, with JetBlue, we will raise the bar in airline entertainment," said Michael Paull, vice president of digital video at Amazon. "We're thrilled that Fly-Fi technology will give Prime members and customers unlimited, on-demand access to the full catalogue of titles from Amazon's digital video library while they're in the sky--without the need to rush to download one more episode or movie before taking off, we're helping make airline travel more enjoyable."
Fly-Fi broadband Internet will be available on all of JetBlue's Airbus A321 and A320 aircraft this year, and on JetBlue's Embraer E190 aircraft in 2016.
"Just like at home, customers will be able to access movies and TV shows from Amazon from 35,000 feet in the sky over our super-fast and free Fly-Fi," said Jamie Perry, vice president of brand and product development at JetBlue. "Amazon's customer focus aligns perfectly with the experience we have created for our customers, including the best in-flight entertainment, free unlimited snacks and beverages, lots of personal space with the most legroom in coach, and wide, comfortable seating. By teaming up with a category-leader like Amazon, we created a unique model where we can offer complimentary broadband internet access."