Mediacom signs Rovi for analytics
DetailsMichelle Clancy | 06 May 2015
Mediacom Communications has signed on to use Rovi Operator Insights, Rovi Ad Optimiser and Rovi Subscriber Analytics.
The eighth-largest cable television provider in the United States will use the platforms to gain insights into network performance and viewership trends and help the company more efficiently utilise their available ad inventory.
"This agreement with Mediacom, a major US cable provider, underscores Rovi's commitment to building high quality technology offerings for service providers," said John Burke, executive vice president and COO at Rovi. "As we continue to broaden our product portfolio, we look forward to enhancing our customers' offerings by delivering advanced technologies that improve the viewing experience and bring entertainment discovery to life."
The deal also includes an i-Guide renewal and enables Mediacom to launch new Rovi discovery products on iPads, smartphones, and digital terminal adapters (DTA) with Rovi Guide xD and Rovi DTA Guide. And, it extends their intellectual property (IP) licence so that it now covers set-top boxes, as well as online and mobile devices.
"The data and analytics insights, enabled under this agreement, provide essential intelligence that will fundamentally enhance our business going forward," said John Pascarelli, executive vice president of operations at Mediacom. "By aligning with Rovi, we're able to gain relevant operational and subscriber use cases to ensure we drive more value to our customers."