MarVista extends LATAM licensing agreement with Dentsu

DetailsJuan Fernandez Gonzalez | 06 May 2015

Following the recent announcement of MarVista Entertainment acquiring the Latin American rights to Little Battlers eXperience from Dentsu Entertainment, the two companies have concluded a new agreement for Latin American rights to the Japanese animated TV series, Yo-kay Watch, including licensing and merchandising rights in the region.

"Yo-kay Watch has taken the Japanese market by storm since its introduction in January 2014 on TV Tokyo, boasting number one animated show ratings for kids 4-12 years old on the network," commented MarVista's CEO, Fernando Szew. "Plans are well underway for a major roll-out of this franchise across the Americas, and MarVista is eager to deliver the brand to major broadcast and consumer products partners throughout the Latin American region".

"Having recently concluded another agreement with MarVista, we know that they are the right partner for us to also license Yo-kai Watch into the Latin American market," added Marc Harrington, senior VP for global strategy and development at Dentsu Entertainment USA.

Yo-kai Watch is an original concept created by Japanese game company LEVEL-5. With an imaginative plot, great characters, comedy and adventure, YO-KAI WATCH has become one of the most popular franchises of all time in Japan.