LAMAC beefs up Colombian office with new exec

DetailsJuan Fernandez Gonzalez | 06 May 2015

The Latin American Multichannel Advertising Council (LAMAC) has promoted Mimi López to executive director for Colombia, after working as country manager for over two years.

mimilopez"Under Mimi López's leadership, LAMAC has achieved positive improvements for pay-TV in Colombia," said Gary McBride, president and CEO at LAMAC. "In Colombia, advertisers and agencies recognise nowadays the huge development of pay-TV in the market, as audience figures are almost the same as for free-to-air (FTA) TV".

Since Mimi López was promoted to country manager in 2012, advertising investment in pay-TV has increased in Colombia along with a 30% rise in companies choosing to advertise on LAMAC channels.

"The results under my management have been a common work with our 56 member channels and their commercial teams," said López. "We have convinced advertisers to re-evaluate their media plans and adapt them to the new reality of Colombia's consumers. We will continue working to optimize advertising along the increasing use of pay-TV in the country."

Among the channels forming LAMAC are A+E Networks Latin America, AMC Networks International Latin America, Discovery Latin America, FOX One Stop Media, Sony Pictures Television, Turner Broadcasting System Latin America, Universal Networks International and Viacom International Media Networks - The Americas.