Seven West Media selects SintecMedia management software

DetailsRebecca Hawkes | 07 May 2015

Australia's Seven West Media has integrated IBMS broadcast management software from SintecMedia for its Metro and Seven Queensland free-to-air platforms, 7, 7TWO and 7MATE.

The new software will be used to manage advertising sales, programming content and rights management in a centralised system.

"With a single repository including rights management, our organisation knows how, when and what to offer from our inventory to all platforms. This system provides the basis for automated delivery of our programs beyond broadcast television, allowing us to efficiently create greater value from our precious content," said Trevor Bird, CTO, Seven West Media.

Damien Thomson, general manager, Australasia, SintecMedia, added: "By implementing IBMS across their entire operations, Seven West Media have taken an important step toward future-proofing their broadcast business."