Endemol Beyond plots new digital series

DetailsMichelle Clancy | 09 May 2015

Endemol Beyond US plans to launch two new digital-first networks, including pop culture-focused Looksy, and Smasher, a sports and gaming network.

Looksy will focus on young Hollywood pop culture with a slate of original programming. It will deliver trending news, memes, parodies, fan creations and what the company calls “the fierce fun of everything in the now."

It will also feature a scripted series, Neurotica, from the writers/producers of the Office and HBO’s Hello Ladies, and reality series True Internet Tales, from producer Michael Lynn (E! True Hollywood Story).

Smasher meanwhile will be led by digital stars Toby Turner and Jesse Wellens, who combined have nearly 30 million YouTube subscribers. Billed as a “guilty pleasure for millennial men,” Smasher’s slate features international imports like Rule'm Sports and Legends of Gaming from Endemol Beyond UK.

“Brands are looking for new ways to work with premier global production partners like Endemol Beyond,” said Vivi Zigler, president of digital, brand and audience development at Endemol Shine North America. “We have rapidly expanded our capabilities and are ready to leverage our unrivaled worldwide assets in the service of building exceptional value for brands in a way that is premium, targeted and authentic.”

Endemol Beyond USA is also set to launch two new series with Pitbull in 2015: MasterClass and Pitbull Presents.