Univision, Televisa celebrates Mother's Day with prime time special
DetailsJuan Fernandez Gonzalez | 11 May 2015
Univision Communications and Televisa targeted the Hispanic female audience across the US on Mother's Day via the annual special Compartiendo Entre Amigas.
The Compartiendo Entre Amigas service, developed in partnership with The Clorox Company, provides resources and lifestyle tips for Latina women. In addition to its television and radio services, it includes a multi-screen offer, with programming about family life, relationships, parenting and education, among other topics.
The prime time special aired on the Univision Network on Sunday (10 May) and featured iconic former talk show host Cristina Saralegui, TV host Cecilia Galeano, telenovela actress Erika Buenfil, actress Mayrín Villanueva and lifestyle and fashion expert Maggie Jiménez.
"We are pleased to once again bring this beloved Mother's Day programme to life," said Alberto Ciurana, president programming and content, Univision Communications.
"We at The Clorox Company are so honoured to be a part of the annual special for the sixth year running," said Katie Keil, associate director, Clorox Liquid Bleach.
"The programme holds a special place in the heart of our consumers and their families, and helps Clorox to fulfil our mission to connect with our users in an authentic and meaningful way".