Telstra taps Ericsson CDN for network delivered media

DetailsEditor | 12 May 2015

The rapidly expanding telco Telstra is supporting its enhanced reach with extra capacity for growth in IP video from the media properties owned and served by its network.

Telstra's move is consistent with predictions made in the latest Ericsson Consumer Lab research, showing that across the globe three-quarters of viewers regularly watch streamed video at home and on the move. What this means is that in response to increased demand for IP video, operators, such as Telstra, need to efficiently deliver content to users, whilst improving customer experience.

Telstra will be the first operator in the world to deploy the Ericsson Media Delivery Network solution as a fully managed CDN service as part of their multifaceted approach to both drive cost leadership and a superior customer experience. The two companies will also work collaboratively to develop services and capabilities that they say drive value from fixed and wireless networks and deliver richer customer experience on services such as Bigpond streaming channels.

"We have specifically designed all parts of our Media Delivery Network solution to allow operators to assume an even more active role in the evolving media value chain, enabling them to more readily extend value into new collaborative and media-centric services," said Ove Anebygd, vice president and head of solution area media, Ericsson. "We will work collaboratively with Telstra to effectively leverage both the Media Delivery Network solution and their core network functionality to develop strategic content delivery and optimization services, supporting the growth of Telstra's media business."