YouTube social network Omnia Media sees triple-digit growth
DetailsMichelle Clancy | 12 May 2015
Omnia Media's recent talent signings have taken the YouTube network to over 1.5 billion monthly views and 80 million subscribers in just two years, it has said.
The increased audience represents 149% growth year-over-year, and 50% growth in total subscribers for the multichannel network (MCN). In the last 30 days, Omnia has signed talent across gaming, entertainment, beauty and music, generating collectively over 75 million monthly views on YouTube.
Key names include SparklesProduction, Fafinettex3, WackyWednesday and Yelawolf, which further extend Omnia's reach amongst millennial audiences.
Omnia's Emerge division, which focuses on social network engagement, has signed over 140 new 'influencers' across Instagram, Twitter, Vine, Facebook, Pinterest and Snapchat.
"Over the past two years, our company has evolved from a single-vertical, single-platform business into a multi-platform, diversified network and the last remaining independent MCN," said Tamoor Shafi, CEO of Omnia. "We have become one of the most powerful amplifiers of compelling, talented voices in the industry, and our accelerating growth enables us to capitalise on emerging market trends and create new content in the digital content space."