Discovery expands popular genres for Hispanic audience

DetailsJuan Fernandez Gonzalez | 12 May 2015

Discovery en Espanol and Discovery Familia, Discovery's two signals targeting the US Hispanic audience, have announced their upfront slates through to 2016, expanding popular formats such as adventure, motors, beauty and cooking.

Discovery is entering this year's upfront season with high ratings for its Hispanic portfolio: Discovery Familia saw a 93% year-on-year growth for men and women aged 18-49, and Discovery en Espanol was the most watched Spanish network for late prime time among adults.

"Discovery en Espanol and Discovery Familia provide inspiration and knowledge that connects in remarkably intimate and relevant ways with our viewers, and this season we are inviting advertisers to be a part of the action as we take audiences even farther with some of the most timely and compelling content available on Spanish-language television," said Ivan Bargueiras, general manager of Discovery US Hispanic.

Discovery en Espanol will continue to enhance its key thematic nights with new series of Cuban Chrome (Motores: Ingenio Cubano) and Lost and Starving (WT: Perdidos y con Hambre); and the documentary Lunar Xprize. The network is also premiering natural history specials and returning favourites like Fast N' Loud and Alaska: The Last Frontier.

Discovery Familia will introduce new shows including Ramsey's Kitchen Nightmares, How Do I Look and Buying Alaska. The network will also showcase new seasons of series starring Buddy Valastro which include Cake Boss, Next Great Baker and Bakery Boss.