Latin America to add 20 million subs by 2019
DetailsJuan Fernandez Gonzalez | 12 May 2015
Including both legal and illegal subscriptions, Business Bureau projects a Latin American pay-TV market with over 107 million subs by 2019, reaching over 64% penetration after showing a continuous growth of 5.8% year-on-year.
According to the consultancy firm's latest report, the region reached 85.27 million subs during Q1 2015, meaning a 52% penetration, including both legal subscriptions, pirate access and under-reported subs.
The figures show that Argentina has the highest penetration (84%) in the region, followed by the Caribbean (Aruba, Barbados, Curaçao and Trinidad and Tobago) (79%), Venezuela (73%), Uruguay (64%), and Chile and Puerto Rico, both with nearly 62%.
"We believe it's essential for pay-TV players to have this kind of information - with legal and illegal subs - so they can identify irregular practices inside the industry," said Horacio Gennari, Business Bureau president.
The countries with highest piracy rates are Bolivia (nearly 25%), followed by Guatemala, Nicaragua and the Dominican Republic, all with 20%. "We are proud that even the public authorities and the largest companies consult us regarding penetration figures," added Gennari.