ESPN scores with mobile, online content across LATAM
DetailsJuan Fernandez Gonzalez | 13 May 2015
Maintaining its position as a leading sports broadcaster in Latin America, ESPN has also scored big with its online platforms across the region, seeing high numbers for digital video and mobile traffic in Argentina, Colombia and Mexico.
During March, ESPN ranked as the first sports platform in Spanish-speaking Latin America on computers, with 4.2 million monthly unique visitors, according to figures from comScore's Media Metrix.
On mobile devices, ESPN.com saw 48% growth on visits compared to 2014. Within this traffic, 40% of visits came from mobile devices. Over 30 million videos were also played on ESPN.com during March, up 75% compared to the previous year.
Looking at more local figures, March was ESPN's best month ever in Argentina for mobile users, with 289,000 unique visitors and 1.9 million page views, up 25% and 20% respectively, and it also ranked as the second largest sports app property with 11,000 unique users.
In Colombia, ESPN.com saw a 19% growth in page views and was up 28% in visits. In addition, it led the sector among online video properties with 5.4 million video plays, gathering 48% of the all the sports video plays in the country.
Over 54 million page views across online and mobile in the month made ESPN.com become the leading sports online property in Mexico, also reaching 1.1 million unique users. Additionally, ESPN ranked as the leading sports online video platform in Mexico with over 56 million video minutes (up 56%) and 26 million (up 69%) video starts