Eurosport has made four appointments to its senior management team.

Arnaud Simon, previously MD Eurosport France and director TV content, has been promoted to SVP, content and production for the Eurosport Group. In this newly defined role, he will be charged to develop new standards in global production values, partnering closely with the local markets to ensure Eurosportís content and the expression of its brand values are executed consistently across all markets.

Meanwhile, Laurent PrudíHomme has been promoted to SVP, rights acquisitions and syndication with a remit to stimulate both local and multi-territory rights acquisition.

Jonathan Davies is joining the group as MD, advertiser partnerships for Eurosport and Discovery Pan-Europe. In this newly created position, he will lead both Eurosport Pan-Regional and Discovery International ad sales teams and reports to Peter Hutton, CEO of Eurosport, while working closely with Discoveryís presidents across Europe.

Former development director for Eurosport, Julien Bergeaud, is promoted to SVP, country manager France and Sports Rights Southern Europe. In the newly combined Eurosport and Discovery France business, he will lead the entire portfolio in France with Channel Management, Commercial Development and the Communication teams reporting directly to him.

In addition, he will coordinate sports rights across Southern Europe to maximise business opportunities across the region and ensure local and global sports strategy is closely aligned.