SPI International/FilmBox has entered into a 4k agreement with LG Electronics.
Under it, the two companies will promote the new line of LG Super UHD TVs (known as LG Prime UHD in the US, UK, Turkey and Morocco) and male more 4k content available to LG Smart TV users in Poland, Greece, Romania, Slovakia and the Czech Republic.
A special new promotion lets LG customers enjoy the FilmBox 4k library featured in the FilmBox Live app on the LG Smart TV platform.
SPI/Filmbox and LG have already collaborated on a 4K project in Poland. Known as Kino LG 4K, the pilot was launched last November and now offers 80 movies.
Commenting on the agreement, Berk Uziyel, executive director of Filmbox International Ltd, said: “We are excited to cooperate with LG Electronics to help promote this exciting new technology to consumers. Our previous successful collaboration to introduce Ultra HD movie watching experience in Poland provided a promising base for this new effort in other countries.
“Our top priority is providing our customers with the best entertainment experiences, so we are excited to give them the opportunity to be among the first to enjoy movies and other types of content in pristine 4k resolution. We are currently developing our first linear channel featuring UHD content. We plan to launch 4K FunBox UHD in the Fall of 2015”.