SPI/FilmBox inks 4K content deal with LG
DetailsEditor | 14 May 2015
Pushing the reach of its portfolio extensively, content firm SPI International/Filmbox is collaborating with LG Smart TV to make more 4K content available to users in East Europe.
Specifically, the two will work to promote the new line of LG Super Ultra HD televisions to Poland, Greece, Romania, Slovakia and the Czech Republic. A special new promotion lets viewers enjoy the FilmBox 4K library featured in the FilmBox Live app on the LG Smart TV platform. The library includes a selection of films that may be watched in 4K resolution as well as native Ultra HD content such as documentary films on wildlife and nature, music videos and CGI animations.
The two companies assert that their partnership is great news for those who don't have access to Internet speeds fast enough for 4K streams that are required by most of the other 4K content providers in the market. FilmBox 4K on LG Smart TV has been designed to address this issue by creating a VOD library that can be enjoyed by almost everyone who has access to Internet in the home. The technology applied by SPI/Filmbox on LG Smart TVs allows home subscribers to stream 4K content from the FilmBox 4K library using their regular residential Internet connection.
SPI/Filmbox and LG have already collaborated on a 4K project in Poland. Launched last November, the Kino LG 4K pilot service boasts a library of movies that may be enjoyed in Ultra HD quality. Along with the most recent introduction of the new line of LG SUPER UHD TV sets, the Kino LG 4K library has been expanded to 80 movies.
"We are excited to cooperate with LG Electronics to help promote this exciting new technology to consumers. Our previous successful collaboration to introduce Ultra HD movie watching experience in Poland provided a promising base for this new effort in other countries," said Berk Uziyel, executive director of Filmbox International. "Our top priority is providing our customers with the best entertainment experiences, so we are excited to give them the opportunity to be among the first to enjoy movies and other types of content in pristine 4K resolution. We are currently developing our first linear channel featuring UHD content. We plan to launch 4K FunBox UHD in [Autumn] 2015."