AT&T, Hulu partner on OTT streaming
DetailsMichelle Clancy | 14 May 2015
AT&T has joined Cablevision as one of the first major pay-TV partners to sign up Hulu for content.
The telco said that it will offer the Hulu subscription over-the-top (OTT) streaming service via AT&T's websites and mobile applications.
"We know that our customers want to be able to access video on multiple devices," said Andrew Goodman, associate vice president of AT&T content acquisition. "So we're excited to be able to expand our relationship with Hulu and make its innovative and vast video selections available to AT&T customers on multiple screens."
AT&T customers will be able to browse Hulu programmes and select the shows they want to watch, along with the existing TV everywhere catalogue. AT&T and Hulu also are exploring the possibility of bringing a Hulu app to TV.
Hulu has been ramping up its pay-TV game of late, with a rash of new developments.
"At Hulu, we strive to create the best possible video experience for customers – offering them the ability to view their favourite content, when, where and how they want," said Tim Connolly, Hulu's senior vice president of partnerships and distribution. "We are excited to be working with AT&T to connect its customers with our premium content on every screen."
This offering will become available to AT&T customers later this year.