Corus and Kin team on digital video brand push
DetailsMichelle Clancy | 14 May 2015
Corus Entertainment and Kin Community have announced multiple sponsorship and integration campaigns set to launch in the coming months.
Kin will begin the roll-out of its campaign across Corus' TV and digital assets, alongside the Kin Community channels. It kicks off with Batiste Dry Shampoo, followed this month by the Party Guide to Girls' Night In series with Mark Anthony's Palm Bay, and a multi-platform campaign with McCain SuperFries.
"We are thrilled to begin rolling out innovative campaigns that we've developed hand-in-hand with the creators on Kin Community and our brand partners," said Lynn Chambers, vice president of client marketing at Corus Entertainment. "Since partnering with Kin Community in September, we have been excited to leverage Kin Community Canada and launch these creative influencer programmes that show the unique position that the multichannel network offers Corus."