Quickflix to stream Oz SVOD service Presto
DetailsRebecca Hawkes | 15 May 2015
Australian subscription video-on-demand (SVOD) provider Presto has forged an agreement with streaming supplier Quickflix to offer its TV and film content to Quickflix customers.
The agreement will be finalised in the coming months, once commercial conditions are met, Presto said in a statement.
"Quickflix's decision to resell Presto follows its strategic review of key players across Australia's streaming entertainment landscape. It reinforces Presto's unbelievable range of premium content backed by our leading marketing and curation expertise. We're confident Quickflix customers will be delighted once they can experience the Presto service," said Shaun James, director of Presto and Video on Demand.
Presto, a joint venture between pay-TV operator Foxtel and diversified media group Seven West Media, launched earlier this year. Its SVOD service will be incorporated on the Quickflix platform across a range of connected devices, such as smart TV sets, games consoles, mobile phones and tablets.
Quickflix chief executive Stephen Langsford said: "We are very pleased to enter an agreement with Presto.
"Streaming is taking off and this agreement will significantly bolster our content offering for existing and future Quickflix customers whilst improving our overall operating economics."
Loss-making Quickflix, whose largest shareholder is Nine Entertainment, will continue to provide its rental DVD service, and will still offer streaming rentals of first-release movies, following its tie-up with Presto.
Competition in Australia's online video sector has intensified since the entrance of Presto and Stan, the SVOD service launched by Nine Entertainment and Fairfax Media at the start of 2015. Quickflix, which has been streaming video since 2011, has a reported 141,000 customers, compared with the 200,000 subscribers already acquired by Stan.
However, it is Netflix Australia that is reportedly dominating the local SVOD market with an estimated 20-25% audience share gained since it launched in March.