Fox, MDA partner for Singapore content initiative

DetailsRebecca Hawkes | 15 May 2015

Fox has launched its Formats Lab initiative with Singapore's Media Development Authority (MDA) to support the development of local documentary content and international content by local producers.

The Fox Formats Lab will initially see content created for Fox International Channels' (FIC) flagship factual entertainment network - National Geographic Channel (NGC), Nat Geo Wild and Nat Geo People.

The Formats Lab will provide a platform aimed at "enhancing skills and encouraging knowledge sharing from experienced FIC professionals to aspiring local talents," an FIC statement said.

The initiative will commence with a production workshop in May, for invited Singapore-registered production companies. They will be handed a commissioning brief and will then submit show concept proposals in the hope of selection for a series of workshops hosted by FIC executives and producers.

Ultimately, select proposals will be developed and produced into a documentary series for NGC, which will be co-funded to the tune of S$6 million (US$4.54 million) by FIC and the MDA.

"We're very pleased to be launching this unique initiative, in which production companies will have unprecedented access to our global content development team. By aligning producers with commissioners, the Fox Formats Lab will not only provide a window into how channels operate and what drives our creative decisions, but will also result in new programming that will resonate with a global audience," said Hamish Mykura, executive vice president and head of international content, NGC International.

MDA assistant chief executive (industry) Angeline Poh added: "We are excited to launch this partnership with FIC to deepen Singapore's factual production talent-pool. Through the Fox Formats Lab initiative, promising producers will be mentored by industry veterans, and also given the opportunity to demonstrate their ability to develop compelling content for international audiences. We look forward to presenting to viewers the innovative formats that will emerge from this initiative."