Jivox upgrades ad platform for programmatic creative first
DetailsJoseph O'Halloran | 15 May 2015
Jivox has unveiled a major architectural upgrade of its IQ product, claiming to have made it the first of its kind to deliver dynamic ads at scale for programmatic media.
With the Jivox IQ, the dynamic ad platform provider claims that brands and agencies for the first time can serve personalised and highly relevant display, mobile, online video and native ads programmatically from a single ad platform, across all screens.
The industry firsts claimed for the upgrade include programmatic creative, including Dynamic Canvas technology that is said to eliminate the use of code-based templates; a rules-based user interface for optimising thousands of creative variants; multiscreen retargeting and conversion tracking; and integrated campaign workflow features for importing media plans from Atlas by Facebook and Mediaocean Prisma.
Other key elements to the upgrade include integration with market-leading demand-side platforms (DSPs); a rule builder; a new asset source manager; a re-designed campaign management console; an updated dynamic ads API; and improved dynamic reporting.
"Brands are essentially serving 1990s-style ads with 2015 technology," commented Diaz Nesamoney, founder and CEO of Jivox. "For programmatic media to reach its full potential, digital ads must pivot away from traditional banners and restrictive ad formats to become data-driven, dynamic canvases that give agencies complete freedom to create relevant and engaging ad experiences on behalf of their clients. Jivox IQ has been optimised for this new era of programmatic creative and we believe is poised to fuel an entirely new model for ideating and producing digital ads that takes into account not only the overall brand message, but also personalises it to the individual consumer."