Cable & Wireless wins Olympics rights for the Caribbean
DetailsJuan Fernandez Gonzalez | 15 May 2015
Cable & Wireless Communications (CWC) has been named the official broadcast sponsor and exclusive telecoms partner of the 2016 Rio Olympics for the pan-Caribbean.
The company has secured the Olympic content rights to all platforms in 20 English-speaking countries, as well as non-exclusive rights in ten non-English-speaking countries throughout the region.
In addition to the Olympic coverage, CWC will provide its customers with live video feeds and data services offered across TV, mobile, radio and Internet streams, featuring interviews, profiles and live-action footage of local Caribbean athletes.
"We are proud to have this opportunity to bring a more enriched Olympic experience to our region," said John Reid, recently appointed president of CWC's Consumer Group. "The Olympic games are a fitting choice as the first major sponsorship of our combined company, and build upon a foundation of grass roots support for athletes, while setting the bar for future sports programming across the Caribbean. I can't think of a more relevant way to demonstrate the value of our merger than by offering exclusive, multi-platform coverage, featuring Olympic content."
"Our goal has always been to give Caribbean athletes the broadest exposure possible of their participation in the 2016 Olympics in Rio. CBI's agreement with CWC is an important step in achieving this goal and ensures that our objective to maximise the Olympic experience for Caribbean viewers will be realised," added Steve Stoute, chairman of CANOC Broadcasting Inc (CBI), a subsidiary of the Caribbean Association of National Olympic Committees, with which CWC inked the deal.