Hispanic TV positions for OTT
DetailsGabriel Miramar-Garcia | 18 May 2015
Opportunity is knocking in the competitive US Hispanic market, especially for operators who can offer cost-effective and reliable solutions, according to industry veteran Tom Mohler.
"There's a $9 billion market, which means there are about 13 million Spanish-dominant homes, and most of these do not have pay-TV due to a lack of credit," explained the Olympusat CEO and president at the recent INTX Breakfast panel on multicultural TV and OTT. "There is a huge potential in reaching those customers and creating a double play by offering OTT alternative packaging that doesn't require credit. OTT is huge in this $9 billion market; we can expect massive growth in the next 24 months."
Mohler emphasised that there is a high correlation between DSL/broadband consumers and Hispanic homes. The challenge for operators is offering the Hispanic consumer immediate and direct access to Spanish-language programming at low-cost deals. "The question is not about Internet access or speed. The question is how fast DSL and telephone companies can work aggressively to improve DSL connections. In terms of financing and cost to consumers, it's about providing a product at a reasonable cost," he said.