Turner launches new Sesame kids show on POGO

DetailsRebecca Hawkes | 20 May 2015

Turner has teamed up with Sesame Workshop to launch a preschool educational series Chamki ki Diniya on its Indian channel POGO.

image001The show, which will air every weekday at 8.30am on POGO, has been animated at Kuala Lumpar-based studio Inspidea. Aimed at children aged two to six, Chamki ki Duniya integrates early literacy, creative thinking and reasoning, family and community life, healthy habits, and appreciation of cultural plurality via interesting and funny stories, music and art.

"Chamki ki Duniya is a unique show that not only will be the first completely animated series by Sesame Street, but will also encourage social and emotional development of children in a narrative that is fun and entertaining," said Mark Eyers, chief content officer – kids' networks, Turner International Asia Pacific.

"Turner has always believed in setting benchmarks for creating innovative and engaging content. With the largest portfolio of local content in the kids' genre, we strive to create content and characters that resonate with children."

Sashwati Banerjee, managing director, Sesame Workshop India, added: "Being smart means knowing so much more than letters and numbers. Chamki ki Duniya's curriculum is designed to engage the whole child and seeks to help kids grow smarter, stronger and kinder."