Rentrak selects Vobile for video ad support

DetailsMichelle Clancy | 20 May 2015

Rentrak has selected Vobile to provide the video capture, recording and storage capabilities to support its growing branded entertainment measurement portfolio.

"We are very pleased to further our existing partnership with Rentrak through this new product deployment," said Yangbin Wang, CEO of Vobile. "Our advanced VDNA technology is a perfect fit to enhance Rentrak's branded entertainment measurement products and services. Together with our existing SaaS product portfolio, we are now ready to better serve content creators, technology solutions providers, and other stakeholders in the media entertainment and advertising industries."

Vobile's software and services will automatically detect, track and report on instances where brand integrations have occurred in programming airing on television channels.

"With time-shifted and multiscreen TV viewing on the rise, advertisers are increasingly focused on integrating their products directly into content in order to capture the attention of their target audience," said Bill Livek, vice chairman and CEO of Rentrak. "With Rentrak's precise measurement of TV merged with Vobile's video capture and media element detection solution, Rentrak can now scale our branded entertainment measurement services to meet the needs of not only advertisers, but also networks, agencies and sports properties who have a growing need to understand the value of these brand integrations and sponsorship executions."