DIRECTV, Telefonica lead rocketing Colombian DTH market

DetailsJuan Fernandez Gonzalez | 20 May 2015

Within a Colombian satellite market that grew by 21% in 2014, DIRECTV and Telefónica's Movistar TV have taken the lead, garnering more than 1.2 million subs through their direct-to-home (DTH) platforms.

Figures published by national TV authority, ANTV, indicate that satellite technology delivers pay-TV to 1.2 million viewers, compared to 320,000 seven years ago.

América Móvil's Claro TV Satelital is the only competitor to DIRECTV and Movistar TV, but has only just launched its own DTH package. Indeed, Claro's is strongest with cable, a sector with over six million subs in Colombia.

Millicom's Tigo may be about to step into fourth place. Two weeks ago, a deal between the Luxembourg-based company and Intraway started rumours about the impending launch of a Tigo satellite operation in the country, but nothing solid has been announced.

According ANTV figures, DIRECTV and Telefónica invoiced nearly $65 million during 2014 from their DTH operations.

Unlike in other Latin American countries, DTH is far from being the leading technology in Colombia, accounting only for 21% of accesses. Among cable, only 40% of the signal is digital, with a large percentage still delivered through analogue systems.